The Orthopedic Marketplace® (OrthoTOM®)

OrthoTOM logo

Our passion is building vendor-neutral business solutions that allows Healthcare Professionals and Providers more effectively connect with their Suppliers.

OrthoTOM logo

Suppliers and Providers are able to autonomously connect, where each organization is in control of their business’s data behind a secured firewall and security Model.

OrthoTOM logo

Manufacturers, Direct and Independent Representatives utilize marketing and sales tools for Customer and Prospect product education and sales lead tracking. Customers appreciate spending less time placing orders, knowing order statuses, and tracking shipments.

OrthoTOM logo

Clinics and Distributors also use supply management and reimbursement tools to order, inventory, and dispense products to their Patients, maximizing compliance and reimbursement revenue.

OrthoTOM logo

The Orthopedic Marketplace® (OrthoTOM®) is a cloud-based environment that is designed to meet the needs of the Manufacturer, Direct Rep, Independent Rep, Distributor, and Healthcare Provider.

Suppliers: Manufacturers, Distributors, Direct and Independent Reps

Sales Rep Portal

OrthoTOM® Connect - Manage leads and service tasks via a mobile device…
Example: Manage your Customer and Prospect campaigns!

Share online catalog product information via customizable MyLists and integrated email

Quickly enter notes and outcomes for insightful reports regarding sales and needed follow-ups

Build, track, complete, and analyze sales history

Marketing and Sales

Custom Catalog allows you to showcase products with videos, PDAC letters, and more

Process customer orders and provide real time status and tracking information

Customers will appreciate the one stop, on-line ordering capability


OrthoTOM® Connect with MyList – Sales lead and task management

OrthoTOM® Professional Rep Page (PRP)

OrthoTOM® Catalog

The Professional Rep Portal (PRP)

OrthoTOM® Connect - Desktop and Mobile

Suppliers display their catalogs in an accessible platform that is searched by orthopedic professionals and prospects. OrthoTOM® allows Suppliers to offer easy ordering and tracking capabilities to their Customers.

Providers: Clinics, Clubs, Teams, and Distributors

Patient Dispense Management (PDM)

Capture more insurance reimbursement

Ensure compliancy with built-in forms and signatures

Track products and revenues by prescriber

Integrate with 3rd Party billing systems for Insurance and Workers' Compensation claims

Supply Management

Inventory: Custom Order Catalog, Auto-Orders, Stock Status, Par Levels, Barcodes

Online Ordering: Multi-Supplier – order from any or all Suppliers at the same time (Save time vs. Phone or Fax)

Track order status real time (Processing, Shipped)

Provide shipping status via a link to the courier’s tracking information


OrthoTOM® CorePDM – OrthoTOM® Core plus Patient Dispense Management (PDM)

OrthoTOM® Core – Order Management (OM) and Inventory Management (IM)

Patient Dispense Management (PDM)

OrthoTOM® Core

The Orthopedic Marketplace® gives Providers access to all its Suppliers in one, central ordering experience. Providers may order from all their Suppliers at the same time vs. time-consuming separate orders. As an option, Providers may enable auto-orders, allowing the system to calculate and create the orders with the ability to review before submitting.

The Orthopedic Marketplace® also gives Providers a Patient dispense workflow that maximizes compliance and reimbursement.
Scenario: Front office records minimum Patient information for daily scheduled visits. The DME Coordinator accesses the visit and may dispense real time, or dispense at the end of the day. The record of the visit includes: HCPCS, Doctor’s signature, Patient’s signature, Coinsurance collection, and any compliance document applicable to the visit such as Delivery receipt, Fitter form, ABN, Insurance Opt Out, Cash Receipt. All documents may be automatically emailed to the Patient. The Billing Specialist is able to print the Patient Dispense Report ensuring all billings are recorded.

Reimbursement, Compliance, and Service solutions
all on a dynamic cloud platform

The Orthopedic Marketplace® is bringing a new powerful platform to the industry

Access Anywhere

Orthopedic Organizations demand the flexibility to work on-the-go. With a compatible browser and a reliable internet connection, users can conveniently utilize the OrthoTOM® Solutions from anywhere.

Inventory Optimization

Managing DME inventory has never been easier with OrthoTOM®. Our solution allows practices to quickly conduct inventory counts, and even automate restock orders.


Maximize Reimbursements

Every year, practices may lose thousands in revenue due to the complexities created by process and documentation requirements. With OrthoTOM®, clinic staff can confidently dispense DME products with an improved likelihood of reimbursement.

Compliance Made Easy

Managing and processing compliance documentation for DME products can be a huge burden for practices. Eliminate the hassle with our automated document production. It's as easy as choosing a patient and diagnosis, then selecting a product.

OrthoTOM logo OrthoTOM® Patient Dispense

Connecting patients to DME products

Providers need the ability to accurately dispense DME products. OrthoTOM® PDM allows organizations to keep product on the shelf with minimal inventory, and efficiently dispense product while increasing reimbursement revenue.

OrthoTOM logo OrthoTOM® Connect

Connecting Sales Reps with Customers

Sales Reps will have an advantage in providing professional services to their Customers and Prospects. Reps will be able to create contacts, manage projects, and track tasks. Reps may store notes and outcomes that will improve follow-ups and increase sales.

OrthoTOM logo OrthoTOM® CORE

Delivering products and knowledge

In order to meet patient needs, suppliers should strive to deliver DME products quickly and accurately. My DME Supplier® for Vendor allows product suppliers to meet the needs of PCOs. Orders can be verified and automatically sent through the platform, which improves processing time and order accuracy.

Clients across the industry

OrthoTOM® Software provides powerful solutions for clinics, vendors, and manufacturers



Thuansne is manufacturer of DME goods founded in 1847 and is based in Levallois Perret, France with subsidiaries in Europe. The company specializes in a range of technical products designed to protect athletes and sports enthusiasts.

Visit Thuanse's Web Site


Townsend Design is a manufacturer of mobility-enhancing braces based in Bakersfield, California. Focusing on knee braces designed for ligament injuries and conditions, the company continues to produce innovative bracing solutions. Townsend also offers an extensive line of osteoarthritis, ligament, and specialty bracing products.

Visit Townsend's Web Site
Motion Medical Inc

Motion Medical Inc

Motion Medical is one of the premier providers of quality orthopedic bracing and supply management programs throughout the state of Alabama. Motion Medical provides innovative programs and quality products to their Patient care partners.

Visit Motion Medical's Web Site
Active Ice

Active Ice

Active Ice specializes in Cold Therapy products for all parts of the body. Active Ice ice products are composed of segmented water pillows, giving more coverage and longer duration of cold between insert rotations.

Visit Active Ice's Web Site
Southlake Orthopaedics

Southlake Orthopaedics

As one of Alabama's premier Sports Medicine and Spine Centers, Southlake Orthopedics offers personalized and compassionate care for every patient they meet. Learn more about the Southlake Orthopedic group and how they exceed expectation everyday.

Visit Southlake Orthopaedics's Web Site

Clients across the country

Our Team

Meet our team of dedicated developers and consultants

John Dean - Founder and Owner

John Dean

Founder and Owner

John is the Founder and Owner of The Orthopedic Marketplace® company. He has built decades of experience in the Orthopedics industry with his company Motion Medical Inc. in Pelham, Alabama. John enjoys skiing, mountain biking, and traveling the world on mission trips.

Rob Morse - Director of Product Services

Rob Morse

Director of Product Services

Rob has over 30 years of experience in technical customer support, software development, and customer success. As a former owner of an enterprise software consulting firm, Rob has helped customers across many different industries with business operations, process improvement, and change management.

Jason Hutton

Lead Software Architect

Jason is the Lead Software Architect of the team. He provides leadership and direction of the software and has over 20 years of development and management experience. In his spare time he likes to hang out with his family, create and play games and listen to music.

Tom Johnson

Sr. Software Engineer

Tom is a software engineer on the team with an extensive background in applications development and a degree in Computer Science. He enjoys home and yard improvement projects, martial arts and time with his family.

Ben Reid

Software Engineer

Ben is a software engineer on the team. He has an extensive background in applications development, with a degree in Computer Science. Aside from work, he likes to mountain bike and spend time with his family.

Mary Simons

Quality Assurance

Mary is a QA Analyst on the team. She has an extensive background in quality assurance. She enjoys painting, solving puzzles, and spending time with her family.

Connect with The Orthopedic Marketplace®

The Orthopedic Marketplace®
2148 Pelham Parkway, Building 600
Pelham, AL 35124
P: 205.624.3466

The Orthopedic Marketplace® is dedicated to providing a holistic approach and robust resource center for all things orthopedics. OrthoTOM® is backed with passion, professionalism, and a lifetime filled with experience in the orthopedic world, and we look forward to serving your needs.

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